Tuesday, October 2, 2012

Seed Packet Project: Pre-Final Progress & Tweaks





At this point in my design process, it is mostly tweaks, but I did add a considerably big detail.  On the circular Ol' Dusty's label I added stitch-like detail, thanks to a great suggestion.  

Another minor tweak I tried (but ultimately rejected) was minimizing the use of my script typeface in the product description.  I thought it did not bring enough emphasis to the words I wished to highlight, especially since my color palette is more toned-down, earthy, & even a little dirty.  I feel the use of the typewriter & script typefaces together effectively alludes to early 20th century advertising & creates pleasing variety.







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