Monday, October 22, 2012

Magazine Project: Mood Board & Focus Questions


Above is my mood board for my magazine cover.  I selected a few existing magazine covers I found influential, one obviously more basic, but the other three explore more designerly layouts & image choices.  Focusing on the FEAST cover, I'd want to utilize macro imagery and bringing in the syrup-y lettering seen in "Esquire Breakfast" or something similar.  The waffle (& waffle iron) textures could possibly be helpful somewhere, but may get distracting against macro imagery.  The color scheme at the side is an extrapolation of common colors across the found images, along with a few berry-esque accent colors.

Who is the target audience?
I think I'd like to be designing a food-related magazine for non-moms, more urban singles or young couples who are more into out-on-the-town consumption that domestic homemaking.

What is the name of your magazine? Why? Connotations?
The jury is still out on that.  I want something simple that emanates similarly to FEAST.  I'm thinking RELISH may be good.  Known primarily chopped pickle used to top dishes, it also means liking the taste of something or a pleasing flavor/quality.

What will your masthead look like? Any idea for fonts?
As much as I thought I wanted to do syrup, I think that idea may more more appropriate for the feature title on the cover.  The masthead will probably be a much simpler, more bold font.

What images will be on the cover & why? 
Macro imagery; probably close-up of waffle & syrup on plate.

What will be your sell lines to entice your target audience?
Food is not enough?  

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