Magazine Project: Slight Redirection/Specification

With the advisement of my professor, I'm slightly altering my proposed magazine topic--well, rather narrowing it down.  I will be leaning more the way of the "Whole Foods" culture.  Below is a re-concentration of my focus questions.

Who is the target audience?
While still a food-related magazine for non-moms, more urban singles or young couples who are more into out-on-the-town consumption that domestic homemaking, focusing in more on the subculture into organic groceries and products with enough expendable cash to afford those luxuries.

What is the name of your magazine? Why? Connotations?
I'm still pretty solid on RELISH.  As I said previously, the word is known primarily as chopped pickle used to top dishes, but also means liking the taste of something or a pleasing flavor/quality.  I think RELISH also emanates a more organic/green feel than, say, FEAST. 

What will your masthead look like? Any idea for fonts?
The second sampled typeface in my previous post is my top pick.  I will most likely be doing an Illustrator-based type treatment to further sell an organic feel.

What images will be on the cover & why? 
Still searching for an appropriate found image.  Really wanting some nice macro imagery as reflected in my mood board.

What will be your sell lines to entice your target audience?
"Organic Living for Urban Folk"

Magazine Project: Masthead Type Exploration

Magazine Project: Alternative Digital Sketches

Magazine Project: Digital Sketching

Two sketches for my proposed food magazine RELISH, made with the help of  Wacom pad.  Basic layout & imagery explored & color theme integrated.  I may be changing my magazine topic to abstract more from the general cooking & restaurant theme.  If not, I will at least explore more name-wise, having discovered that there is already a Relish Magazine in existence.

Magazine Project: Mood Board & Focus Questions

Above is my mood board for my magazine cover.  I selected a few existing magazine covers I found influential, one obviously more basic, but the other three explore more designerly layouts & image choices.  Focusing on the FEAST cover, I'd want to utilize macro imagery and bringing in the syrup-y lettering seen in "Esquire Breakfast" or something similar.  The waffle (& waffle iron) textures could possibly be helpful somewhere, but may get distracting against macro imagery.  The color scheme at the side is an extrapolation of common colors across the found images, along with a few berry-esque accent colors.

Who is the target audience?
I think I'd like to be designing a food-related magazine for non-moms, more urban singles or young couples who are more into out-on-the-town consumption that domestic homemaking.

What is the name of your magazine? Why? Connotations?
The jury is still out on that.  I want something simple that emanates similarly to FEAST.  I'm thinking RELISH may be good.  Known primarily chopped pickle used to top dishes, it also means liking the taste of something or a pleasing flavor/quality.

What will your masthead look like? Any idea for fonts?
As much as I thought I wanted to do syrup, I think that idea may more more appropriate for the feature title on the cover.  The masthead will probably be a much simpler, more bold font.

What images will be on the cover & why? 
Macro imagery; probably close-up of waffle & syrup on plate.

What will be your sell lines to entice your target audience?
Food is not enough?  

Magazine Project: Preliminary Mindmapping

For our finalizing ad exercise & transition into our next project, a magazine cover, we used our ads to create an elaborate mindmap of words.

Our classmates chose the words waffles and phobia to be our basis for our group's magazines.  I'm leaning towards the waffles direction, perhaps making a more designerly cooking magazine (admit it, they can be a little dry).

Photoshop Exercise: Ad Integration

Types of Images Exercise

Practicing bitmaps, grayscales, duotones & color modes in Photoshop, as well as a review of line/vector art in Illustrator.  The goal was to copy & complete a model table.  My version can be seen below.

Seed Packet Project: Final

Seed Packet Project: Pre-Final Progress & Tweaks

At this point in my design process, it is mostly tweaks, but I did add a considerably big detail.  On the circular Ol' Dusty's label I added stitch-like detail, thanks to a great suggestion.  

Another minor tweak I tried (but ultimately rejected) was minimizing the use of my script typeface in the product description.  I thought it did not bring enough emphasis to the words I wished to highlight, especially since my color palette is more toned-down, earthy, & even a little dirty.  I feel the use of the typewriter & script typefaces together effectively alludes to early 20th century advertising & creates pleasing variety.